Create A Customer Feedback Survey For WordPress

Customer Feedback Survey For WordPress

Customer feedback is crucial for understanding your audience, improving your products or services, and making informed business decisions. With WordPress, you can easily create and manage customer feedback surveys to collect valuable insights from your users. In this article, we will guide you through the process of creating a customer feedback survey for your WordPress website.

Step 1: Install and Activate a Survey Plugin

Start by installing and activating a survey plugin that provides the necessary features for creating customer feedback surveys. There are several popular survey plugins available for WordPress, such as WPForms, Gravity Forms, and Formidable Forms. Choose a plugin that suits your needs and install it from the WordPress plugin repository.

Step 2: Create a New Survey Form

Once you have installed the survey plugin, navigate to its settings page or find a dedicated menu item in the WordPress dashboard. Create a new survey form by following the plugin’s instructions. Give your form a descriptive title, such as “Customer Feedback Survey.”

Step 3: Add Survey Questions

In your survey form, add relevant questions to gather feedback from your customers. Consider including a mix of open-ended questions, multiple-choice questions, rating scales, and comment boxes to capture a variety of feedback types. Here are some example questions you can include:

  1. How satisfied are you with our products/services?
  2. What improvements would you like to see?
  3. How likely are you to recommend us to others?
  4. Is there anything we can do to serve you better?

Customize the questions to align with your specific business goals and objectives.

Step 4: Configure Survey Settings

Configure the survey settings to meet your requirements. Some common settings to consider include:

  • Display options: Choose how the survey should be displayed on your website, such as embedded on a page, as a pop-up, or as a sidebar widget.
  • Submission options: Decide whether respondents can submit the survey anonymously or provide their contact information.
  • Notifications: Set up email notifications to receive survey responses.
  • Thank-you message: Customize the message displayed to respondents after they submit the survey.

Adjust these settings based on your preferences and the functionality provided by your chosen survey plugin.

Step 5: Publish the Survey

Once you have added all the necessary questions and configured the settings, publish the survey form on your WordPress website. Depending on your survey plugin, you can embed the form on a page or post, add it as a widget, or use a shortcode to display it in specific locations.

Step 6: Monitor and Analyze Survey Responses

Regularly monitor and analyze the responses received through your customer feedback survey. Use the data collected to identify areas for improvement, address customer concerns, and make informed business decisions. Many survey plugins offer built-in analytics and reporting features to help you visualize and interpret the survey data effectively.


Creating a customer feedback survey in WordPress empowers you to gather valuable insights and make data-driven decisions to improve your business. By following the steps outlined in this article and leveraging a reliable survey plugin, you can easily create, manage, and analyze customer feedback surveys on your WordPress website.

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